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MAXI ANNOUNCEMENT; MINI NEWS — much ado about not much

December 18, 2017

MAXI ANNOUNCEMENT; MINI NEWS  — much ado about not much

MAXI ANNOUNCEMENT; MINI NEWS

— much ado about not much

 

by Jim Corbran

 
After spending over 25 years in the graphic arts industry, I’ll admit to being more than a little intrigued by an email from the folks at Mini last week, espousing the virtues of its new logo.

This was my reaction:

(Silence.)

In case you missed it, here’s the new logo (at top of page), which Mini tells us “…combines the elements from the early phase of the classic Mini with a future-oriented appearance that focuses on the essentials.” It will begin appearing on Mini vehicles from March 2018 onwards

Yawn.

It amazes me that people get paid to “design” this stuff. From here it looks like the old logo with all of the design elements removed. Kind of like taking your company newsletter, which your PR department professionally produces on a computer, and having someone from the temp agency bang it out on a Royal typewriter.

In case you’re not familiar with the old logo, here it is:


See what I mean?

It got me thinking about some other automotive logos, both present and past. Some good. Some, eh, not so good.

See how many you recognize. The answers appear below. 







The post “MAXI ANNOUNCEMENT; MINI NEWS
— much ado about not much”
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Tags: mini logo