Buffalo Cars

RealRides of WNY #2468 ......................... 1973 Continental Mark IV

January 11, 2023

RealRides of WNY #2468 ......................... 1973 Continental Mark IV

– I recently came across an Allstate insurance ad in the Winter 1973 edition of the Saturday Evening Post (below) about bumpers and premium costs. One way to know that this is a 1973 Continental Mark IV (“don’t call me a Lincoln!”) and not a 1974 is by the rear bumper. The battering ram mandate for the rear bumpers didn’t take hold until model year 1974 (fronts were 1973). You can see the difference in the inset photo. Taillamps moved from the bumper to a safer spot just above. We saw today’s RealRide at the 2020 Park in the Park Car Show.

Jim Corbran, RRofWNY

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A new post appears daily on buffalocars.com, featuring old/interesting cars & trucks either seen in and around Western New York, seen by WNYers in their travels, or seen somewhere on the road by ex-WNYers.