April 14, 2023
WELLAND, ON. – I’m not sure if Chrysler Corporation was trying to popularize a new genre when they introduced these cars a year prior to this 1967 Dodge Charger going on sale, or if they just misread the market. One blurb in a brochure proclaimed “Down with dream cars that never made it to the assembly line. Up with exciting new Dodge Charger!” It was an exciting shape, but if they were trying to compete with sporty cars from Ford (Mustang), Chevy (Camaro), and (!) Plymouth (Barracuda), it didn’t quite pan out that way. Dodge finally got around to offering a proper pony car for model year 1970, but the market was already changing. When the Challenger did finally debut, Charger sales dropped almost in half, which tells me Dodge fans were looking for something more compact. It’s a real treat to see a first-generation Charger though, like this one from the 2019 Mopar Classic Car Show at Rose City Chrysler. It features a dealer sticker from North Bay Chrysler (now doing business as Farquhar Chrysler), which is about a three-and-a-half hour drive due north of Toronto.
Jim Corbran, RRofWNY
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