May 27, 2023
NIAGARA FALLS, Ontario – It didn’t quite replace the Comet (at first), but when introduced for model year 1975, this cousin to the Ford Granada certainly cut into the old compact’s sales numbers. This c1979 Mercury Monarch would itself basically be replaced with yet another Ford rehash — the Mercury Zephyr (née Ford Fairmont). They co-existed for a few model years (1978-80) before the slightly larger Monarch was dropped for model year 1981. The Monarch name was already well-known in Canada, where it had graced a lineup of Mercury-based cars which were sold in Canadian Ford dealerships for years. We saw this one at a weekly Cruising On the Q cruise night on Queen Street back in 2019.
Jim Corbran, RRofWNY
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A new post appears daily on buffalocars.com, featuring old/interesting cars & trucks either seen in and around Western New York & Southern Ontario, seen by locals in their travels, or seen somewhere on the road by ex-residents of the area.