July 2, 2019
Yes, lower, wider, and longer was an actual thing back in the 1958 American automobile advertising portfolio (see bottom of page). Case in point: the 1958 Chevrolet Impala Sport Coupe. New for ’58, and replacing the Bel Air at the top of the heap, Chevy told us the Impala was the “…newest heartthrob in sight. Longer by over nine inches, lower by more than two, the Impala, like every ’58 Chevy, wears the look of a car just naturally born for the road.” Perhaps Chevy wasn’t all that enthused about the new ’58 models, because they got another total remake for 1959; again, from Chevy: “Chevrolet for ‘59—all new all over again!” Hah! It too was lower (again) but no official mention of wider or longer. Saw this one (for sale) on a recent bicycle ride through North Tonawanda.
Jim Corbran, RRofWNY
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