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RealRides of WNY - Monarch, c1948

March 19, 2021

RealRides of WNY - Monarch, c1948


Judging from the large lettering above the grille of this c1948 Monarch, perhaps the owner didn’t want anyone confusing it with either a Ford or a Mercury, both of which are (sort of) the basis for this Canadian model from FoMoCo. As you can see from the photos below, the grille is specific to the Monarch (although it appears to be nestled within a Mercury grille shell), while the taillights are definitely shared with the Ford. It’s always fun to come across these Canadian-specific cars when attending a Cruising-On-the-Q cruise night on Queen Street in Niagara Falls, Ontario, where we spotted today’s RealRide back in September of 2019.

Jim Corbran, RRofWNY

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A new post appears daily on buffalocars.com, featuring old/interesting cars & trucks either seen in and around Western New York, seen by WNYers in their travels, or seen somewhere on the road by ex-WNYers.