September 20, 2020
The cover of the brochure called it “Pontiac’s sporty new mid-sized car.” But it was a bit of a stretch a few pages later, when this 1973 Pontiac LeMans Sport was described as a “2-door Colannade Hardtop.” Yes, it did have two doors, the top was hard, and it featured GM’s new Colannade styling, but in the automotive world of the 20thcentury, a 2-door hardtop was traditionally a car with no B-pillar between the frameless front door glass and the roll-down rear quarter window. Meanwhile, the new Grand Am, a model also derived from the LeMans series, had “…the feel of a Grand Prix… the response of a GTO… the qualities you’ve admired in the desirable imports;” and the Luxury LeMans was “Pontiac’s most luxurious mid-sized car.” Where did that leave the plain ol’ LeMans? It was, not surprisingly, simply described as “Pontiac’s lowest priced mid-sized car.” The LeMans-based cars sure covered a lot of ground in 1973! We saw this one earlier this summer at a cruise night in East Aurora at the American Legion Post.
Jim Corbran, RRofWNY
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