February 15, 2021
When this 1970 Chevy Custom/10 Fleetside hit the market, one of the things which separated it from many older pickups was the front-end composition. In the brochure Chevy mentions how “…the clean-looking grille is of rust-resisting materials.” Some of us might call it plastic; perhaps there was also some aluminum thrown in for good measure, but gone were the days of huge, chrome-plated or painted metal grilles which often showed traces of oxidation (in certain parts of the country) before the last payment coupon was mailed in to GMAC. The Fleetside was a clean overall design, but personally, if I needed a pickup from this era I’d choose the more trucky looking Stepside (below). We saw today’s RealRide last summer in Buffalo.
Jim Corbran, RRofWNY
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