Buffalo Cars

RealRides of WNY - 1974 Montego

April 4, 2022

RealRides of WNY - 1974 Montego

If you were around in the mid-1970s, you won’t be surprised at the sight of this 1974 Mercury Montego MX Brougham, with its after-market two-piece vinyl top. Or… is it? Just about every car dealer back in the day had a shop somewhere in town which was more than happy to add a few hun to the window sticker to gussy-up everything from a Ford Pinto to a Buick LeSabre. From a few houses down your neighbors couldn’t tell if your car was a top-of-the-line model or an aftermarket special. But… an internet search turned up a page on this very car from 2015 which seems to indicate it was special-ordered from the factory just as you see it here. That top? The owner called it an Embassy Roof. We did find one other one online during our search, but couldn’t find any mention of this top style in any Mercury literature of the day. We saw today’s RealRide, resplendent in its Medium Ivy Bronze paint and Tan Embassy roof, at a weekly cruise night last summer in Lockport.

Jim Corbran, RRofWNY

Got a RealRide you'd like to see featured here?
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A new post appears daily on buffalocars.com, featuring old/interesting cars & trucks either seen in and around Western New York, seen by WNYers in their travels, or seen somewhere on the road by ex-WNYers.