June 28, 2022
In case there was any doubt about just what this 1948 Jeep truck was when you saw it, it’s spelled out right there on the hood badge (inset). Popular with returning WWII GIs, the Jeep made for a fun second car for many, but Willys-Overland recognized the fact that they needed more than the venerable old war Jeep to keep their books in the black. The 1947 brochure photo below shows many variations of the theme seen on today’s RealRide. Willys (correctly pronounced “Willis” but usually pronounced just as it looks) branched out (again) into the passenger car market in the early 1950s with the Aero (bottom of page) but it didn’t last past MY 1955. Today’s feature ride was seen earlier this month at the annual Moose Cruiser Car Show in East Aurora at the Moose Lodge.
Jim Corbran, RRofWNY
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A new post appears daily on buffalocars.com, featuring old/interesting cars & trucks either seen in and around Western New York, seen by WNYers in their travels, or seen somewhere on the road by ex-WNYers.