March 28, 2017
This 1970 Ford LTD, seen a while back in South Buffalo, is from an era when Ford, Chevy, and Plymouth were trying to lure buyers from going upscale to fancier models like Mercury, Oldsmobile, and Chrysler. They did so by tarting-up their bread-and-butter brands Galaxie, Impala, and Fury, and churning out LTDs, Caprices, and VIPs. It was a brilliant marketing ploy which really blurred the line between the everyday family car and the one driven by the family up the street who had a bigger paycheck. It may have been the beginning of the weeding-out of the brands.
Jim Corbran, RRofWNY
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