April 4, 2017
If you found yourself looking for something a little different 39 or 40 years ago, a handful of world-famous design houses (Bill Blass, Cartier, Pucci, and Givenchy) lent their names (and, one would hope, their design skills) to a series of luxury cars which were based on one similar to this c1978 Lincoln Continental Mark V (top). As the V would indicate, this was the fifth-generation of the Mark series. Numbers III, IV, and V were part of Lincoln’s personal-luxury coupe series, which debuted for 1969. The original Continental was the brainchild of Edsel Ford, and was sold as a coupe or convertible from 1940-48; while the Mark II was an über-luxury coupe-only sold for the 1956-57 model years.
Usually not spoken in the same breath with these cars are the first iteration, in 1958, of the Mark III (left), a one-year-only line-up of rococo coupes, sedans, and convertibles so forgotten that Lincoln pretty much pretended they didn’t exist when the new ’69 models were introduced. Today’s dark red-on-dark red example was seen last year in Tonawanda.
Jim Corbran, RRofWNY
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