August 16, 2018
Saw this 1950 Studebaker Champion on our way out of Coca-Cola Field in downtown Buffalo, where we had ventured to see phenom Vladimir Guerrero, Jr. playing third base for the Bisons before his inevitable call-up to the Blue Jays. Studebaker was in the forefront of post-war car design when it debuted its 1947 models. They even branded themselves The postwar leader in motor car style in their ad campaigns. But, by 1950 most of the other U.S. car manufacturers had also introduced post-war designs, and the sweetheart of South Bend was getting a little long in tooth. The “bullet nose” look, introduced for 1950, was proclaimed (again, by Studebaker itself) as the next look in cars. If nothing else, it certainly stood out, but was nothing less than prehistoric-looking compared to the svelte Starliner coupes which would show up three years later. And this time, Studebaker’s tagline The new American car with the European look, would be right on the money.
Jim Corbran, RRofWNY
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