November 16, 2018
In my humble opinion, or, IMHO as the kids say, one of General Motors’ biggest problems in the 1970s (besides build quality) was the blurring of the divisions. For years Chevy was the entry-level family car, affordable to many Americans who needed basic transportation. As they became more affluent, GM had other car divisions selling more upscale rides. The thought was the buyer could move on up through Pontiac, Oldsmobile, and Buick, eventually landing on the Holy Grail called Cadillac. Then in 1965 Ford introduced the LTD, a gussied-up Galaxie 500 (I’m sure the Mercury folks weren’t totally pleased), and Chevy answered with the Caprice. And the race was on. Who won? It’s hard to say, although it’s not too difficult to figure out who the losers were, as Pontiac and Oldsmobile, as well as Mercury, have long since driven off into the sunset. This fancy-schmancy red 1976 Chevy Caprice was seen a while back in Tonawanda.
Jim Corbran, RRofWNY
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