Although we couldn’t find any evidence on the internet that this 1978 Chevy LUVwas ever offered from the factory with the Stepsidepickup box seen here (there wereaftermarket Stepside beds available), we doknow that Chevy carried this badge-engineered Isuzu Faster in two wheelbase lengths — 102.4 inches (like today’s RealRide) with a 6-ft. bed, and 117.9 inches with a 7.5-ft. bed.
If back in the ‘70s you needed a small pickup, your choices were varied. Detroit’s Big Three all offered versions of Japanese imports in which they had some sort of financial interest. Ford offered a version of a Mazda which they called Courier, Chrysler rebadged a Mitsubishi as a Dodge Ram 50/Plymouth Arrow, while General Motors was selling this 1975 Chevy Luv— which was an Isuz
For today’s RealRidewe make another visit to the I-Know-It’s-Not THAT-Old, but Hey!... department. For your perusal: a 1998 Isuzu Hombre. In the Hombre’s brochure, Isuzu claims to be Specialized Worldwide Builders of Adventure Machines. But, as you probably already know, the Hombre wasn’t one of them. It was actually built by General Motors, a clone of the Chevy S-10 and GM